International Conference on Tourism Technology India, Social media marketing, Tourism marketing, Online hotel marketing

About The Event

About the Conference

ATTOI (Association of Tourism Trade Organizations, India) has announced a first-of-its-kind travel and technology conference in India. Named International Conference on Travel Technology India, it is slated to be organized in Kochi, Kerala during the month of June, 2017.


Who Should Attend?

  • Hotels and Resorts
  • who wants to build new client partnerships with tour operators and develop strategies to use technology for increased business.

  • Tour Operators
  • who want to expand their business with the help of the latest technology and build partnership with major hotels and resorts in and around your featured tourism destinations

  • Online Tourism Marketing Managers

who want to develop their tourism marketing endeavors to new markets but can't figure out the ones to target


05:00 pm


Inauguration - 5PM at Le Meridien, Kochi

09:30 - 11:00

Session 01 - Content and Search engine strategy

  • How to create the right content?
  • How to get high rankings for your website with organic search?
  • Workshop on keywords for your business campaigns and how to make it work?
11:00 - 11:30

Tea Break

11:30 - 01:30

Session 02 - Social media for Tourism

  • How to use Instagram for product marketing.
  • How to use snap chat for attracting new markets and tourists.
  • Blogging - its importance today and how businesses can leverage it.
  • Workshop on how to use strength of Facebook - Future of storytelling
01:30 - 02:30

Lunch Break

02:30 - 4:00

Session 03 - Hotel Branding, positioning and distribution

  • How to get the best out of OTAs? For new and existing hotels
  • Role of OTA's in hotel marketing, its contribution and growth pattern.
  • Optimizing your hotels OTA strategy
04:00 - 04:30

Tea Break

04:30 - 5:30

Session 04 - Digital tools - the way forward

  • Digital payments - future of business and payments mechanism for tomorrow
  • WhatsApp - A free marketing tool to promote and market your business.
05:30 - 6:00

Session 05 - Online Destination Marketing

  • Creating the right marketing strategy for new source markets.
09:30 - 11:00

Session 06 - Online Tools

  • Art of destination story telling
  • Facebook live and YouTube - Opportunities in Video Marketing.
  • Workshop on how to use online resources for promoting websites
11:00 - 11:30

Tea Break

11:30 - 01:30

Session 07 - Revenue Management

  • Understanding revenue management and getting better in it
  • How to analyze your monthly online strategy for better conversions?
  • Direct bookings or OTA booking - which is better and why?
  • Workshop on how to plan the right OTA strategy
01:30 - 02:30

Lunch Break

02:30 - 4:00

Session 08 - Reviews - Importance and relevance

  • Reviews and online Reputation - How to get most out of REVIEW SITES
  • Importance of managing reviews on OTA's and responding to negative reviews.
  • How reviews are affecting our conversions today and its importance for the future.
04:00 - 04:30

Tea Break

04:30 - 5:30

Session 09 - Consumer behavior & Online reputation

  • How consumer behavior and needs have changed in the last few years - Case studies
  • Responding to reviews - how important is that?
05:30 - 6:00

Session 10 - Travel technology trends in future

  • A must for future - Digital in-house marketing divisions in hotels & tour companies.

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